CLAUDIA BARRETTO may be show business royalty but she’s not letting that define her. At just 19 years old, she’s setting her own path to greatness. Whether it’s in the way that she talks or the way that she walks, one thing’s for sure, this young artist is about to shake things up on a different level.
With a family name that spells legacy, it was only natural for people to keep a close eye on what Claudia was going to do with her career As the latest Barretto to have the limelight shine on her, everyone was curious: what was she going to do? Will she go into vlogging like her sister Dani, or perhaps be an actress like Julia? The answer was neither. Claudia went on a route no one saw coming: she answered a calling for music. But make no mistake, it wasn’t something she did to set her apart from her siblings. It was simply a no-brainer choice for the talented singer. She explains, “I didn’t stray away from being an actress or a vlogger like my sisters on purpose. It’s just that I naturally gravitated towards music because that’s what I felt passionate about a very young age.”
The "Finally Found It" singer isn’t interested in slapping her name on just anything either. She wants her role for the music she makes to go beyond using her voice as an instrument. And like a true Gen Z’er, Claudia is very much involved in everything she creates and already has the vision of a veteran. She shares, “I’ve been working on music that I feel best represents me at this time in my life. But I am taking my time because I want it to be 100% me as an artist and as a person.” One proof of that is her most recent music video for her single “Sinking” which she purposely made vertical for the sole purpose of IGTV. It’s this kind of strategic analysis and quick adaptation to trends that really shows how eager she is to bring something new to the table and how important creative freedom is to an artist.
Claudia may be young but the Business Management student’s entrance to the industry was somewhat of a perfect timing. Her unique sound, ranging from ambient pop to trap R&B was exactly the kind of fresh music the local audience had been craving for. Claudia admits, “I’m so lucky I entered the OPM scene at the time that I did. People have been more accepting of the direction artists are going with their music. I’m very happy with the way it’s changing.”
I didn’t stray away from being an actress or a vlogger like my sisters on purpose. It’s just that I naturally gravitated towards music because that’s what I felt passionate about a very young age.
With her refreshing zeal and passion for music, innovative mind, and upbeat character, Claudia is without a doubt shaping up to be a catalyst in carrying local music into the next generation. Read below as we chat with the rising star about how her sister Julia continues to inspire her, what’s the beauty trend she’ll never try, and what she plans on doing next in her music career.
Do you remember your first memory of music?
Actually, no. I just feel like I’ve always loved music from the very beginning, especially growing up when I was around six or seven. I think my earliest memory of music was my mom enrolling me in voice lessons or voice camp.
How important is it for you as an artist to have creative freedom?
I’m someone who wants a lot of creative freedom so it’s really nice to come across people who care about what I have to say and what I want to do with my music.
Who inspires you the most as a musician?
I don’t really listen to just one artist. I actually draw inspiration from anything that makes me feel anything: film, music, even art sometimes. Those things are so simple but then they inspire me. It’s never just one person or one song; it’s always several things, or an emotion or a person.
Who’s your dream artist to collaborate with?
I want to work with John Mayer. He’s like my dream! He’s an instrumentalist. I want to work with him in that area. If not in my music, I want him to give me advice. I just wanna hear what goes through his mind ‘cause he’s amazing.
What I’ve been training myself to think is to just go my own direction and to find a way to be successful that way. I try not to pressure myself by looking at the path other people are taking and just focusing on what feels comfortable for me and what I think is true to me.
If you could pattern your career, whose career do you see yourself following?
Honestly, I haven't really thought of that. What I’ve been training myself to think is to just go my own direction and to find a way to be successful that way. I try not to pressure myself by looking at the path other people are taking and just focusing on what feels comfortable for me and what I think is true to me.
You and your siblings seem to be very close. How’s your relationship with them?
I’m really close to my siblings. We’re all very different in our own ways but we all get along so well. I don’t see everyone as much anymore because I’m working and I’m in college. It’s like everyone’s doing their own thing now. But whenever we’re together, it's like we’re all just kids again— just hanging out.
You’ve said before you wanted to be like your sister, Julia, when you grow up. What quality of hers do you look up to the most?
I think her heart, just the way that she is, her generosity, and how she always sees the good in people. I think we are similar in that way. We have a really sensitive heart for people but at the same time, we have really strong personalities which is so weird. I think that’s what I look up to her the most.
I see people in my family work so hard for the things they have. It’s a good example to look up to and follow.
Would you ever go into acting like Julia?
I never say never but as of right now, I’m more passionate with music than anything else and I feel like I need to give music 100% of myself in order to really succeed in that area.
Do you feel any pressure with your achievements especially you since you’re from a very successful family?
Not at all. Actually, it just inspires me because I see people in my family work so hard for the things they have. It’s a good example to look up to and follow. It doesn’t really make me feel pressured as much as people would expect. I wanna be able to do great things like them. It’s never been something I would worry about ‘cause we’re so different and we all really chose different paths from each other.
A red lip is so awesome! I tried it on one time and I felt so great about myself! It felt so badass and cool. I just love red lipstick.
You get quite creative with makeup looks. What’s been your favorite look so far?
Whenever I go for a new makeup look, it always becomes my new favourite. I had a show in Gen San then my makeup artist and I were just feeling a little bit experimental. We did a super glittery orange and then we used Fenty Beauty’s Trophy Wife in the inner corners of my eyes. It was orange and yellow but it looked super nice and I really liked it.
You’re really close with your makeup artist Anton Patdu. How is it working with him?
I can be a little bit hard headed, but Anton always pulls through. Sometimes in the middle of our glam, I’d be like “I don’t look pretty, I don’t like it!”, so he’d start covering the mirror so I can't see. (Laughs) I always criticize him during the process but in the end, it’s always nice. It’s always better than what I think it’s going to look like.
If you could launch your own makeup line, what products would you release first?
I think I’d wanna do eyeshadow. That’s like my dream with Anton actually. But fun fact, I don’t know how to do eyeshadow. I don’t know how to do my own makeup!
What’s your daily makeup routine?
Well, I’m actually very simple. On regular days, I would do my concealer, my brows, do a little bronzer, blush, then I just use the Dior lip glow. If I wanna be a little extra I’ll put mascara but if not, I’ll just curl them.
There are times when I do feel insecure and I think that’s okay. Everyone experiences it no matter who you are; we all have our insecurities. I don’t want to tell people to not be insecure because it’s normal and you can't help how you feel.
How obsessed are you with skincare right now? What’s your skincare regimen like?
I owe my love of skincare to my sister, Julia. She’s very experimental so she has everything and I secretly steal them. But it’s not a secret anymore when she reads this! (Laughs)
So, first, I cleanse, either with a gel cleanser or micellar water. It was actually my sister who told me that sometimes there are other people who don’t do so well with gel cleansers or cleansers in general so I tried micellar water and it actually worked with my skin. After that, I’ll usually put on a serum, any kind of oil. Then, a face cream and lastly, eye cream. I keep it simple because there are only some products that work best with my skin.
What’s a beauty trend that you’re really into right now?
I just recently discovered highlighter. We never used to do highlighter that much but now we do and I really enjoy it. A red lip is so awesome! I discovered that last December when I went on a trip to the States and I bought a couple of lipsticks. I tried it on one time and I felt so great about myself! It felt so badass and cool. I just love red lipstick.
What’s the first red lipstick that you bought?
Charlotte Tilbury. It’s called Marilyn.
What is a beauty trend that you’ll never try?
The shaved brow trend. I also don’t like baby hair. It looks good on other people, but I would never do baby hair. At least for this particular moment.
No matter how much hate comments I get, I will never get used to it. I’ll look at the bad comments but I try to focus on the good ones, which are way more overwhelming than the hate anyway.
Who is your fashion icon?
Olivia Palermo. I love her style. She always looks so regal, trendy, and classy all at the same time.
What’s a piece of clothing that makes you feel most confident?
I’ve been super into outerwear recently. I bought so much outerwear in my recent trip. I just feel so comfortable in it. I’ve been investing, well not really investing in quality hoodies and jackets. It makes such an impact in your outfit.
Speaking of confidence, are there times when you feel insecure? How do you deal with it?
There are times when I do feel insecure and I think that’s okay. Everyone experiences it no matter who you are; we all have our insecurities. I don’t want to tell people to not be insecure because it’s normal and you can't help how you feel. But more than anything, because there are girls who look up to me, I try to be as comfortable as I possibly can with myself.
Do you ever get bothered by the hate comments that come with being a public figure?
Usually, I try to block it out. But obviously, I’m human and it still affects me. No matter how much hate comments I get, I will never get used to it. It’s easy for people to hate on you or to say hurtful things when they feel like you’re far away. When we’re only looking at our screens, we forget that these people are people, and it would be a completely different experience if you were face-to-face with them. Honestly, these people are really unhappy and insecure so I pray for them. I’ll look at the bad comments but I try to focus on the good ones, which are way more overwhelming than the hate anyway.
What’s on your bucket list this year?
I just really want to release a full-length project this year. I want it to be exactly how I want it to be and to sound how I want it to sound. That’s the biggest goal and the biggest dream for this year. More visual content as well as music. I’ve been cooking up ideas for my future music videos which I’m really excited for. I haven’t really done much of that because I want it to be perfect.
Photographed by Miguel Alomajan
Styled by Miguel Alomajan
Makeup by Anton Patdu
Hair by Boggy Diaz